Optimise your site, paying special attention to authority sites

A good way to spread your links across a vast range of directories is to repurpose your articles and even blog posts into other formats such as video, slide presentations, and infographics. It's hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose …

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Don't forget social media

Google wants (and rewards) original content - it's a great way to push up the cost of SEO and create a better user experience at the same time. An effective preemptive strategy occurs when the company states the advantage first. Getting BT leased lines used to be the only option in …

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People share articles they don't read

SEO benefits are typically long lasting. I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. On a chilly evening, what could be better to wear than a ladies …

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The evolution of useful content in SEO

Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people's attention will make people more likely to read the rest of your content. The key to implementing …

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What steps you can take to improve loading times

It's also a satisfying metric from a client perspective, as long as you explain that it isn't the only factor worth considering. Developing brand loyalty and increasing sales constitute the ultimate goals of any marketing program, including social media marketing. Wouldn't it be nice if your site was at the …

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