Writing headings and subheadings in Title Case has become the norm, especially in blogging, but it may not suit every blog or purpose. Google hasn't spilled all its secrets regarding how it gauges domain authority; but it's reasonable to assume that authority is determined based on each individual page, not …

Although the algorithm update is likely to favour pages that function well on mobile - such as pages that feature readable text without tapping or zooming - if your content is high quality and relates to the search query of a user more than another page (such as from a competitor) your …

If you're looking to carve out a niche in marketing, it's paramount you establish a strong domain authority in that particular field. In other words, the amount of places you can add your business, and get a citation. Long tail keywords are specific search terms that imply increased intent and …

Ahrefs and Moz and very precious Screaming Frog SEO Spider. The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell Google what …

The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. Involvement summarizes the extent to which a stimulus or task is relevant to a consumer's existing needs, wants, or values. Nobody …

Instead, focus on the quality of the inbound links. Creating great content may even help you to rank better! One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are …

As the title of this section clearly states, this section is short and precise; this is because most of the elements we shall touch on here require some hands on approach where you have to analyze different aspects of your website and optimize accordingly. If your compe- tition's sites are …

While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. Whether you're looking for sales or other kinds of conversion, organic SEO is still …

Is this project a competitor trying to look like someone else? Some people say that "SEO is dead". Many small business owners new to SEO have this idea that SEO is a complicated, technical process that is done by a web developer or a "smart computer nerd." They feel unqualified …

If you execute your keyword research properly, you'll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can …