Google wants (and rewards) original content - it's a great way to push up the cost of SEO and create a better user experience at the same time. An effective preemptive strategy occurs when the company states the advantage first. Getting BT leased lines used to be the only option in …

From a marketing communications perspective, the search process represents an important time to reach the consumer. Collaborating SEO and content strategy plan make it easy to gain organic traffic as well as tackle expensive keywords. Spiritual guidance at a church in York may be what you're looking for. Another Sitefire …

Unlike TV advertising and other large-scale marketing campaigns, companies don't require a huge budget to compete in organic search. They simply need the knowledge to build an effective search strategy. Here are the biggest factors included. Would storytelling in business be a likely mechanism for your company? Google Business Visor …

Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people's attention will make people more likely to read the rest of your content. The key to implementing …

You may be surprised to hear that (based on research by OneStat.com) 33% of all searches on search engines are for two-word combinations, 26% for three words, and 21% for four or more words. Just 20% of people search on single words. After all, if a website is not …

It's also a satisfying metric from a client perspective, as long as you explain that it isn't the only factor worth considering. Developing brand loyalty and increasing sales constitute the ultimate goals of any marketing program, including social media marketing. Wouldn't it be nice if your site was at the …