Unlike TV advertising and other large-scale marketing campaigns, companies don't require a huge budget to compete in organic search. They simply need the knowledge to build an effective search strategy. Here are the biggest factors included. Would storytelling in business be a likely mechanism for your company? Google Business Visor …

Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people's attention will make people more likely to read the rest of your content. The key to implementing …

You may be surprised to hear that (based on research by OneStat.com) 33% of all searches on search engines are for two-word combinations, 26% for three words, and 21% for four or more words. Just 20% of people search on single words. After all, if a website is not …

It's also a satisfying metric from a client perspective, as long as you explain that it isn't the only factor worth considering. Developing brand loyalty and increasing sales constitute the ultimate goals of any marketing program, including social media marketing. Wouldn't it be nice if your site was at the …