It's OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you're likely doing it wrong. One of the best ways to get links is to publish original research. That's not that hard …

Writing headings and subheadings in Title Case has become the norm, especially in blogging, but it may not suit every blog or purpose. Google hasn't spilled all its secrets regarding how it gauges domain authority; but it's reasonable to assume that authority is determined based on each individual page, not …

If you're looking to carve out a niche in marketing, it's paramount you establish a strong domain authority in that particular field. In other words, the amount of places you can add your business, and get a citation. Long tail keywords are specific search terms that imply increased intent and …

The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. Involvement summarizes the extent to which a stimulus or task is relevant to a consumer's existing needs, wants, or values. Nobody …

Instead, focus on the quality of the inbound links. Creating great content may even help you to rank better! One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are …

As the title of this section clearly states, this section is short and precise; this is because most of the elements we shall touch on here require some hands on approach where you have to analyze different aspects of your website and optimize accordingly. If your compe- tition's sites are …

If you execute your keyword research properly, you'll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can …