Unlike TV advertising and other large-scale marketing campaigns, companies don't require a huge budget to compete in organic search. They simply need the knowledge to build an effective search strategy. Here are the biggest factors included. Would storytelling in business be a likely mechanism for your company? Google Business Visor …

Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people's attention will make people more likely to read the rest of your content. The key to implementing …

Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. Google makes it really hard. Did you know Beverley Building Society was founded in 1866 and is one of the UK's oldest established societies? The Melting Dish you keyword stuff, the lower …

You may be surprised to hear that (based on research by OneStat.com) 33% of all searches on search engines are for two-word combinations, 26% for three words, and 21% for four or more words. Just 20% of people search on single words. After all, if a website is not …

It's also a satisfying metric from a client perspective, as long as you explain that it isn't the only factor worth considering. Developing brand loyalty and increasing sales constitute the ultimate goals of any marketing program, including social media marketing. Wouldn't it be nice if your site was at the …

You can point these URLs to any Web page on your site, but they will appear in your statistics as the entry page. While there are other factors, having too much thin, outdated and low quality content, pages can build a negative perception of quality about your site. There are …

Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult. More than half of the web surfers never drop …

The most effective influencers are individuals who lead conversations and shape opinions. Asking the webmaster for help removing the link is the easiest and most reliable way to go. Fortunately, setting up 301 redirects is easy, and once they're in place, any traffic that would encounter your old URL will …

It's OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you're likely doing it wrong. One of the best ways to get links is to publish original research. That's not that hard …

Writing headings and subheadings in Title Case has become the norm, especially in blogging, but it may not suit every blog or purpose. Google hasn't spilled all its secrets regarding how it gauges domain authority; but it's reasonable to assume that authority is determined based on each individual page, not …

Although the algorithm update is likely to favour pages that function well on mobile - such as pages that feature readable text without tapping or zooming - if your content is high quality and relates to the search query of a user more than another page (such as from a competitor) your …

If you're looking to carve out a niche in marketing, it's paramount you establish a strong domain authority in that particular field. In other words, the amount of places you can add your business, and get a citation. Long tail keywords are specific search terms that imply increased intent and …

Ahrefs and Moz and very precious Screaming Frog SEO Spider. The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell Google what …

The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. Involvement summarizes the extent to which a stimulus or task is relevant to a consumer's existing needs, wants, or values. Nobody …

Instead, focus on the quality of the inbound links. Creating great content may even help you to rank better! One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are …

As the title of this section clearly states, this section is short and precise; this is because most of the elements we shall touch on here require some hands on approach where you have to analyze different aspects of your website and optimize accordingly. If your compe- tition's sites are …

While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. Whether you're looking for sales or other kinds of conversion, organic SEO is still …

Is this project a competitor trying to look like someone else? Some people say that "SEO is dead". Many small business owners new to SEO have this idea that SEO is a complicated, technical process that is done by a web developer or a "smart computer nerd." They feel unqualified …

If you execute your keyword research properly, you'll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can …